Public engagement
Public engagement
Taking research outside the laboratory: social platforms, campus programmes and community training that put anti-scam information in front of the people most at risk.
Campaigns
Three ongoing programmes, reaching incoming mainland students, campus communities and Indonesian domestic workers.
Xiaohongshu Anti-Scam Campaign
Instead of issuing notices, anti-scam reminders were embedded in the rental, banking and pre-departure guides students actually read — spread through peer trust rather than official channels.
- creators published
- 203
- estimated impressions
- 266 萬
- estimated views
- 44 萬
- shares
- 8,000+
LEAD SafeConnect Student Ambassador Programme
A campus anti-scam programme designed and run by students: carnivals, ambassador training, social media, posters and short films — turned into a reusable playbook.
- campus carnivals
- 10+
- campaign assets
- 336
- trained ambassadors
- 10–15
- orientation-season events
- 5
Indonesian Domestic Worker Anti-Scam Programme
Built on the principle that workers write, perform and circulate the content themselves — Indonesian-language short videos shared inside their own communities rather than translated official copy.
- attendees at the first training
- 300
- Indonesian workers in Hong Kong
- 16.8 萬
- scam scenarios mapped in focus groups
- 4 類
- partners (CityUHK, IDN, Consulate, Unicom)
- 4 個